Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products

Quality deficiency of brand equity through packaging design that could impacts the customer loyalty towards Kedai Rakyat 1 Malaysia (KR1M) products in Malaysia. The purpose of this study is to investigate on how the brand equity would give an impact to the customer loyalty of KR1M products in Malays...

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書目詳細資料
主要作者:	Zainal Abidin, Sazrinee
格式:	Thesis
語言:	English
出版:	2019
主題:	Marketing Brand equity
在線閱讀:	http://psasir.upm.edu.my/id/eprint/84461/1/FRSB%202019%2014%20-%20ir.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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