Drivers of retail app continuance use intention among Malaysian millennials
The rise of the “always-on, constantly connected” shopper due to the tremendous increase in the global adoption of smartphones has led to the growth of mobile dominated marketing. Owing to this trend, retailers have embraced the retail app as one of the essential components to expand online marketin...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2020
|
| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/85653/1/SPE%202020%2022%20ir.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
