Drivers of retail app continuance use intention among Malaysian millennials

The rise of the “always-on, constantly connected” shopper due to the tremendous increase in the global adoption of smartphones has led to the growth of mobile dominated marketing. Owing to this trend, retailers have embraced the retail app as one of the essential components to expand online marketin...

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Bibliographic Details
Main Author: Lim, Xin Jean
Format: Thesis
Published: 2020
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