Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs

Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs

The issue of whether or not total standardization or total customization is really a workable solution in Service Quality has been widely debated. The Standardization and Customization of service decisions has been viewed as a field with completely two extremes. Looking at Gronroos theory of Serv...

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書目詳細資料
主要作者:	Kasiri, Leila Agha
格式:	Thesis
語言:	English
出版:	2015
主題:	Customer services Consumer satisfaction Employee loyalty
在線閱讀:	http://psasir.upm.edu.my/id/eprint/91920/1/GSM%202015%203%20-%20IR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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