Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

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Bibliographic Details
Main Author: Alharbi, Musab Kamal M
Format: Thesis
Language:English
Published: 2020
Subjects:
Word-of-mouth advertising
Consumers' preferences
Online Access:http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf
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spelling my-upm-ir.923602022-05-11T07:16:23Z Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users 2020-01 Alharbi, Musab Kamal M Word-of-mouth advertising Consumers' preferences 2020-01 Thesis http://psasir.upm.edu.my/id/eprint/92360/ http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf text en public doctoral Universiti Putra Malaysia Word-of-mouth advertising Consumers' preferences Abdul Aziz, Yuhanis
institution Universiti Putra Malaysia
collection PSAS Institutional Repository
language English
advisor Abdul Aziz, Yuhanis
topic Word-of-mouth advertising
Consumers' preferences
spellingShingle Word-of-mouth advertising
Consumers' preferences

Alharbi, Musab Kamal M
Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
description
format Thesis
qualification_level Doctorate
author Alharbi, Musab Kamal M
author_facet Alharbi, Musab Kamal M
author_sort Alharbi, Musab Kamal M
title Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
title_short Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
title_full Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
title_fullStr Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
title_full_unstemmed Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
title_sort impact of electronic word of mouth (ewom) on purchase intention among saudi arabia online users
granting_institution Universiti Putra Malaysia
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf
_version_ 1747813731290578944

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