The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement
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| Format: | Thesis |
| Language: | English English |
| Published: |
1998
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| Online Access: | http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf |
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my-upm-ir.92602012-06-12T02:58:33Z The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement 1998-09 Leong, Siew Pong Consumers - Attitudes. 1998-09 Thesis http://psasir.upm.edu.my/id/eprint/9260/ http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf application/pdf en public masters Universiti Putra Malaysia Consumers - Attitudes. Graduate School of Management English |
| institution |
Universiti Putra Malaysia |
| collection |
PSAS Institutional Repository |
| language |
English English |
| topic |
Consumers - Attitudes. |
| spellingShingle |
Consumers - Attitudes. Leong, Siew Pong The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| description |
|
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Leong, Siew Pong |
| author_facet |
Leong, Siew Pong |
| author_sort |
Leong, Siew Pong |
| title |
The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_short |
The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_full |
The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_fullStr |
The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_full_unstemmed |
The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_sort |
impact of product packaging on consumer attitude and the moderating effect of involvement |
| granting_institution |
Universiti Putra Malaysia |
| granting_department |
Graduate School of Management |
| publishDate |
1998 |
| url |
http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf |
| _version_ |
1747810922925129728 |