The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry

Today, telecommunication plays an important role in our daily activity. Mobile phone as one component in the telecommunication industry also plays its role to connect people in this global edge. Thus, it is not surprising when many telecommunication providers advertise their services using telev...

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書目詳細資料
主要作者:	Alwie, Aryaty
格式:	Thesis
語言:	English English
出版:	2001
主題:	Cell phones Brand choice Consumers' preferences
在線閱讀:	http://psasir.upm.edu.my/id/eprint/9267/1/GSM_2001_2_.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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