The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry

Today, telecommunication plays an important role in our daily activity. Mobile phone as one component in the telecommunication industry also plays its role to connect people in this global edge. Thus, it is not surprising when many telecommunication providers advertise their services using telev...

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主要作者: Alwie, Aryaty
格式: Thesis
语言:English
English
出版: 2001
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在线阅读:http://psasir.upm.edu.my/id/eprint/9267/1/GSM_2001_2_.pdf
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