Crisis Communication: A Case Study in Tenaga Nasional Berhad

Crisis Communication: A Case Study in Tenaga Nasional Berhad

Establishment of crisis communication by all organisations regardless of their sizes is vital to avoid chaos during crisis. Many organisations had encountered catastrophes but failed to identify the importance of crisis communication. This study was conducted specifically to determine the importanc...

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書目詳細資料
主要作者:	Mat Tazin, Saidathul Nizah
格式:	Thesis
語言:	English English
出版:	1999
主題:	Public relations - Management - Case studies Crisis management - Case studies Advertising - Case studies
在線閱讀:	http://psasir.upm.edu.my/id/eprint/9789/1/FBMK_1999_3_A.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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