Crisis Communication: A Case Study in Tenaga Nasional Berhad

Crisis Communication: A Case Study in Tenaga Nasional Berhad

Establishment of crisis communication by all organisations regardless of their sizes is vital to avoid chaos during crisis. Many organisations had encountered catastrophes but failed to identify the importance of crisis communication. This study was conducted specifically to determine the importanc...

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书目详细资料
主要作者:	Mat Tazin, Saidathul Nizah
格式:	Thesis
语言:	English English
出版:	1999
主题:	Public relations - Management - Case studies Crisis management - Case studies Advertising - Case studies
在线阅读:	http://psasir.upm.edu.my/id/eprint/9789/1/FBMK_1999_3_A.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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