Purchase intention towards edible bird's nest product among different groups of Malaysian consumers
Edible bird’s nest (EBN) is a glutinous mucilaginous secretion produced by the salivary glands of male Swiftlets. Until today, EBN has been consumed as a health supplement to restore human body deficiency by supplying nutrients. The beneficial effects of EBN on human health proclaimed by traditio...
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/99139/1/FP%202020%2042%20T%20IR.pdf |
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