Purchase intention towards edible bird's nest product among different groups of Malaysian consumers

Purchase intention towards edible bird's nest product among different groups of Malaysian consumers

Edible bird’s nest (EBN) is a glutinous mucilaginous secretion produced by the salivary glands of male Swiftlets. Until today, EBN has been consumed as a health supplement to restore human body deficiency by supplying nutrients. The beneficial effects of EBN on human health proclaimed by traditio...

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書目詳細資料
主要作者:	Mohamad Shukri, Nurul Nabilah Huda
格式:	Thesis
語言:	English
出版:	2020
主題:	Consumer behavior - Malaysia Edible birds' nests
在線閱讀:	http://psasir.upm.edu.my/id/eprint/99139/1/FP%202020%2042%20T%20IR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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