Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective
Awareness of religion among the Malaysian community is increasing day by day along with the development of information technology. Information about religion can be easily found on the internet regardless of time and place whether in the form of text, audio or video. Information content in the fo...
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my-usim-ddms-125842024-05-29T18:27:01Z Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective Muhammad Zarihi Nubhan bin Abdul Rahman Awareness of religion among the Malaysian community is increasing day by day along with the development of information technology. Information about religion can be easily found on the internet regardless of time and place whether in the form of text, audio or video. Information content in the form of video is the main choice nowadays. One of the most popular video streaming platforms at the moment is YouTube. YouTube gives users the opportunity to upload videos and has space for ads for users who want to market their products. However, although advertisers are given freedom in creating and using advertising facilities on YouTube, the procedure for using the Quran and Hadith has not been satisfactory, causing unpleasant perceptions from some parties. Therefore, the purpose of this research is to explore the extent to which the Qur'an and Hadith are used in advertising on YouTube and how scholars think about the use of the Qur'an and Hadith in advertising from Islamic perspective. This research method is qualitative (interview sessions) because it is an attempt to investigate the opposite of a quantitative method that allows generalization. This study is among USIM lecturers and the social media platform, YouTube. The results show that advertising using al-Quran and hadith on YouTube has its own advantages and disadvantages and has an impact on society whether good or bad. Universiti Sains Islam Malaysia 2024 Thesis en_US https://oarep.usim.edu.my/handle/123456789/12584 https://oarep.usim.edu.my/bitstreams/a1902233-9d4d-44d6-85f5-50d6775e77f4/download 116cff744ff1cb10c93e845ecc041c68 https://oarep.usim.edu.my/bitstreams/1c50e002-79a1-45c0-82ed-a841ee790768/download 97232019234a157e113c75fb3bf6fda1 https://oarep.usim.edu.my/bitstreams/6d6ed7fa-d441-4b7f-bb5a-c5a474796981/download d6ab9fbe9f754e3da817cbfd66b47899 https://oarep.usim.edu.my/bitstreams/6a6ee113-ae26-4f4d-b4b6-fabdda48610b/download a97e9973a0091656c82209ab69f8ff62 https://oarep.usim.edu.my/bitstreams/2cf55539-26e9-4676-95fa-71ecb5e4dfbb/download 0ff053d717780ccd3c271bf1809d4225 https://oarep.usim.edu.my/bitstreams/7f6db434-dbf5-46b5-992f-fa0190d60f63/download 5971e568343aedaafe3661d1a18d0e3f https://oarep.usim.edu.my/bitstreams/e5555f2e-6518-4b92-a9f8-67b61ea7a2b9/download 1f1d7fb57f0ac4fbb95fce987e3a94a8 https://oarep.usim.edu.my/bitstreams/31fcf5ce-b7bf-488d-920c-68aa50984bce/download e4eedb6f16ffbb83a6c11852e3123774 https://oarep.usim.edu.my/bitstreams/f65c634b-fee9-4fae-b66b-66b90ee34dec/download 8a4605be74aa9ea9d79846c1fba20a33 https://oarep.usim.edu.my/bitstreams/fd27e223-1d94-423e-9b28-97a30c0997f2/download 68b329da9893e34099c7d8ad5cb9c940 https://oarep.usim.edu.my/bitstreams/7167eeac-dbb7-481b-a580-965cef753edd/download 4501efb958595f26d28cc99ba717912a https://oarep.usim.edu.my/bitstreams/c085ddee-8387-49f5-bc02-121a498fcad9/download f5a88b20818cefae9840f791f9c42fda https://oarep.usim.edu.my/bitstreams/7f7d2af7-4acb-442b-9048-ef3e9e806432/download 31785d9cfa7edecdb06799b0ad6b1963 https://oarep.usim.edu.my/bitstreams/f76402c1-f331-4a4a-a740-5b8c565f0b92/download aeda566fd1869c9c6a2c0c9ac1fba31c https://oarep.usim.edu.my/bitstreams/46d8fb89-2330-483e-9d5a-da74e5fc54ba/download 2faffe9e33dde9b02f16ed9cdab14746 https://oarep.usim.edu.my/bitstreams/c2607ac6-9dbb-4dd5-b36b-d2d977b8887e/download 85b7aa1ca31ee3546b21a5d3ebc8386e https://oarep.usim.edu.my/bitstreams/489ef8b5-a7a5-410b-8801-ea916cd55136/download 2faf31b226ec2ef9485056c93318fcbb YouTube; Information technology; Quran; Hadith; Advertising YouTube (Electronic resource) Information technology Information technology—Religious aspects Information technology—Religious aspects—Islam Qurʼan Hadith |
| institution |
Universiti Sains Islam Malaysia |
| collection |
USIM Institutional Repository |
| language |
en_US |
| topic |
YouTube Information technology Quran Hadith Advertising YouTube (Electronic resource) Information technology Information technology—Religious aspects Information technology—Religious aspects—Islam Qurʼan Hadith |
| spellingShingle |
YouTube Information technology Quran Hadith Advertising YouTube (Electronic resource) Information technology Information technology—Religious aspects Information technology—Religious aspects—Islam Qurʼan Hadith Muhammad Zarihi Nubhan bin Abdul Rahman Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective |
| description |
Awareness of religion among the Malaysian community is increasing day by day along
with the development of information technology. Information about religion can be
easily found on the internet regardless of time and place whether in the form of text,
audio or video. Information content in the form of video is the main choice nowadays.
One of the most popular video streaming platforms at the moment is YouTube.
YouTube gives users the opportunity to upload videos and has space for ads for users
who want to market their products. However, although advertisers are given freedom in
creating and using advertising facilities on YouTube, the procedure for using the Quran
and Hadith has not been satisfactory, causing unpleasant perceptions from some parties.
Therefore, the purpose of this research is to explore the extent to which the Qur'an and
Hadith are used in advertising on YouTube and how scholars think about the use of the
Qur'an and Hadith in advertising from Islamic perspective. This research method is
qualitative (interview sessions) because it is an attempt to investigate the opposite of a
quantitative method that allows generalization. This study is among USIM lecturers and
the social media platform, YouTube. The results show that advertising using al-Quran
and hadith on YouTube has its own advantages and disadvantages and has an impact on
society whether good or bad. |
| format |
Thesis |
| author |
Muhammad Zarihi Nubhan bin Abdul Rahman |
| author_facet |
Muhammad Zarihi Nubhan bin Abdul Rahman |
| author_sort |
Muhammad Zarihi Nubhan bin Abdul Rahman |
| title |
Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective |
| title_short |
Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective |
| title_full |
Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective |
| title_fullStr |
Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective |
| title_full_unstemmed |
Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective |
| title_sort |
usage of al-quran and hadith in youtube advertisement from islamic perspective |
| granting_institution |
Universiti Sains Islam Malaysia |
| url |
https://oarep.usim.edu.my/bitstreams/a1902233-9d4d-44d6-85f5-50d6775e77f4/download https://oarep.usim.edu.my/bitstreams/1c50e002-79a1-45c0-82ed-a841ee790768/download https://oarep.usim.edu.my/bitstreams/6d6ed7fa-d441-4b7f-bb5a-c5a474796981/download https://oarep.usim.edu.my/bitstreams/6a6ee113-ae26-4f4d-b4b6-fabdda48610b/download https://oarep.usim.edu.my/bitstreams/2cf55539-26e9-4676-95fa-71ecb5e4dfbb/download https://oarep.usim.edu.my/bitstreams/7f6db434-dbf5-46b5-992f-fa0190d60f63/download https://oarep.usim.edu.my/bitstreams/e5555f2e-6518-4b92-a9f8-67b61ea7a2b9/download https://oarep.usim.edu.my/bitstreams/31fcf5ce-b7bf-488d-920c-68aa50984bce/download |
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