Factors Affecting Da'wah Approaches Through the Islamic Tourism Management in Jordan
The current study aimed to identify the factors influencing advocacy trends through Islamic tourism management, and the most prominent of these factors that we will highlight is social media. It seeks to examine the relationship between the independent variables, namely, word-of-mouth (WOM), admi...
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| Format: | Thesis |
| Language: | en_US |
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| Summary: | The current study aimed to identify the factors influencing advocacy trends through
Islamic tourism management, and the most prominent of these factors that we will
highlight is social media. It seeks to examine the relationship between the independent
variables, namely, word-of-mouth (WOM), administrative arrangement, and online
advertising, and the dependent variable, which is Islamic tourism in Jordan, to establish
a strong understanding of the relationship between these variables. Furthermore, the
study addresses in detail the dynamics of these factors, as well as the factors that
influence them. The study adopts a descriptive-analytical approach and employs a
questionnaire with four dimensions and six statements to measure demographic
variables. A convenience sampling method is used to select a sample of 385 individuals
from the study population. The survey was administered at a strategic location, the main
international airport in the Capital city of Jordan, Amman. The Structural Equation
Modeling (SEM) methodology is applied using the SPSS statistical analysis system to
validate the proposed measurement model. Hypotheses are tested, and the relationship
paths between the variables are analyzed, along with assessing the suitability of the
assumed model based on field study data. Moreover, the factors that affect each
independent variable are addressed. The findings of the study indicate a positive impact
of word-of-mouth (WOM), administrative arrangements, and online advertising on
Islamic tourism in Jordan. Key recommendations include implementing comprehensive
social media campaigns and utilizing live streaming features to attract tourists to visit
Jordan, supporting digital influencers in disseminating Islamic, as well as developing
multilingual content about Islamic tourism It is also recommended for future researchers
to explore the potential of social media as a catalyst for promoting Islamic tourism in
Jordan, by using this study to obtain a comprehensive understanding of Islamic tourism
dynamics in Jordan |
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