Programs Analysis And Broadcasters' Perception Of Islamic-Based Television Broadcasting: A Case Study Of Al-Resalah And Al-Hijrah Channels
This study is concerned with the utilization of television broadcasting in the diffusion of the Islamic message, particularly the experience of al-Resalah and al-Hijrah satellite television channels. The study expresses the intimate connection between the diffusion of the Islamic message, a duty lai...
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| Summary: | This study is concerned with the utilization of television broadcasting in the diffusion of the Islamic message, particularly the experience of al-Resalah and al-Hijrah satellite television channels. The study expresses the intimate connection between the diffusion of the Islamic message, a duty laid upon every Muslim, and television broadcasting. The main question of this research is about the nature of Islamic television programs and Muslim broadcasters' perception of Islamic broadcasting. The objectives of this study are to identify the current operational state of Islamic television channels, to analyze the programs of al-Hijrah and al-Resalah as examples of Islamic television channels, to analyze the Muslim broadcaster's perception of al-Resalah and al-Hijrah and to propose a preliminary model for Islamic television broadcasting. A week broadcasting sample of al- Resalah and al-Hijrah is analyzed to reflect the image of current Islamic television broadcasting. Coding sheets, Microsoft Excel and SPSS were used to discover the frequency of programs for both channels. Also a questionnaire was established and distributed to broadcasters of both al-Resalah and al-Hijrah television channels to determine their perception of Islamic broadcasting. SPSS was used to analyze the central tendency of both al-Resalah and al-Hijrah broadcasters of Islamic broadcasting. The main finding of the research is that most of al-Resalah television programs are traditional unattractive programs. Despite the attempt of al-Hijrah television to broadcast attractive Islamic television programs, most of their drama programs cannot be considered Islamic due to availability of elements that exclude them from being Islamic such as showing parts of human body that should be concealed. This state of programs is mainly because of the lack of Muslim human capital who are well versed with Islam and broadcasting. Despite the big differences between Al-Resalah and al-Hijrah's programs, no major difference between the broadcasters' perception of both channels is detected. This finding indicates the importance of financial capital that supports Islamic television to produce and broadcast high quality and attractive programs. Financially, a major difference between the two channels is discovered because al-Resalah is short of money. Based on the analysis of the samples and broadcasters' perception, the main contribution of the study is a preliminary model for Islamic television broadcasting. |
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