صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية
The study aimed to describe and analyze the image of Emirati women in Emirati series broadcasted on Abu Dhabi and Dubai channels during the five-year period of 2016-2020. The study employed the descriptive analytical approach, using the content analysis method for a sample of 450 episodes from 15 Em...
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my-usim-ddms-13131 |
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uketd_dc |
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Universiti Sains Islam Malaysia |
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USIM Institutional Repository |
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other |
| topic |
Arabic drama--United Arab Emirates Arabic drama--United Arab Emirates |
| spellingShingle |
Arabic drama--United Arab Emirates Arabic drama--United Arab Emirates ناجيه البادي جميل على الكتبي Najiyyah Al-Badi Jamil Ali Al-Kutubi صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
| description |
The study aimed to describe and analyze the image of Emirati women in Emirati series broadcasted on Abu Dhabi and Dubai channels during the five-year period of 2016-2020. The study employed the descriptive analytical approach, using the content analysis method for a sample of 450 episodes from 15 Emirati series. A set of questionnaires was also distributed to a random sample of 430 female students from the United Arab Emirates University. In addition, interviews were also conducted on a group of Emirati writers, actors, directors, and producers. The study reached several results, the most important of which are: 46% of the study sample series dealt with the period before the discovery of oil, so it did not reflect the image of Emirati women as it is in the current reality in terms of educational, professional, and economic levels, with the illiteracy rate reaching 77% and the rate of housewives touching 63%. The study found that soap operas presented women in a stereotypical fashion, where the romantic image of women showed the highest percentage of 24%, the percentage of female actresses in soap operas in the study sample was 30%, compared to 70% for male actors, and the negative values reflected by women in soap operas reached 62%. Among the contributions of the study include submitting a proposal to establish the Emirates Drama Academy. The study recommended the necessity of establishing a national fund to support Emirati drama, dedicating an academic subject on the image of women in the media to university students, adopting art criticism of dramatic works, and paying attention to public survey studies in order to know the audience's sense of tastes. |
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Thesis |
| author |
ناجيه البادي جميل على الكتبي Najiyyah Al-Badi Jamil Ali Al-Kutubi |
| author_facet |
ناجيه البادي جميل على الكتبي Najiyyah Al-Badi Jamil Ali Al-Kutubi |
| author_sort |
ناجيه البادي جميل على الكتبي |
| title |
صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
| title_short |
صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
| title_full |
صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
| title_fullStr |
صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
| title_full_unstemmed |
صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
| title_sort |
صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية |
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Universiti Sains Islam Malaysia |
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my-usim-ddms-131312024-05-29T19:46:14Z صورة المرأة الإماراتية في الدراما التلفزيونية الإماراتية دراسة تحليلية ميدانية Surat al-mar’ah al-imaratiyyah fi al-darama al-tilfiziyuniyyah al-‘imaritiyyah dirasah tahliliyah midaniyyah ناجيه البادي جميل على الكتبي Najiyyah Al-Badi Jamil Ali Al-Kutubi The study aimed to describe and analyze the image of Emirati women in Emirati series broadcasted on Abu Dhabi and Dubai channels during the five-year period of 2016-2020. The study employed the descriptive analytical approach, using the content analysis method for a sample of 450 episodes from 15 Emirati series. A set of questionnaires was also distributed to a random sample of 430 female students from the United Arab Emirates University. In addition, interviews were also conducted on a group of Emirati writers, actors, directors, and producers. The study reached several results, the most important of which are: 46% of the study sample series dealt with the period before the discovery of oil, so it did not reflect the image of Emirati women as it is in the current reality in terms of educational, professional, and economic levels, with the illiteracy rate reaching 77% and the rate of housewives touching 63%. The study found that soap operas presented women in a stereotypical fashion, where the romantic image of women showed the highest percentage of 24%, the percentage of female actresses in soap operas in the study sample was 30%, compared to 70% for male actors, and the negative values reflected by women in soap operas reached 62%. Among the contributions of the study include submitting a proposal to establish the Emirates Drama Academy. The study recommended the necessity of establishing a national fund to support Emirati drama, dedicating an academic subject on the image of women in the media to university students, adopting art criticism of dramatic works, and paying attention to public survey studies in order to know the audience's sense of tastes. Universiti Sains Islam Malaysia 2022-03 Thesis other https://oarep.usim.edu.my/handle/123456789/13131 https://oarep.usim.edu.my/bitstreams/29b7e764-cf52-448f-a98e-77b8c260be5e/download 8a4605be74aa9ea9d79846c1fba20a33 https://oarep.usim.edu.my/bitstreams/58ab1cdf-8367-459d-836f-f5baf59c99e6/download e442d98e9be2638d63043f10f300c34f https://oarep.usim.edu.my/bitstreams/f6ccb281-1568-4a81-a4e0-362a9493ff1c/download 1ceeca03a5835f490dfb2994a79d2326 https://oarep.usim.edu.my/bitstreams/2f424bf7-26a3-401f-87e1-736e84e977c1/download f25716714db7308ff67457b5cbf7d519 https://oarep.usim.edu.my/bitstreams/8eef6e03-4db8-48e5-ad50-e2e837e3d2b4/download 5cf84eb89ee61c8367f37c7e933c3541 https://oarep.usim.edu.my/bitstreams/7248e11d-37a6-428d-91c3-cdfaded7d053/download c38dce90e15ab0f137726160bcfbd7c4 https://oarep.usim.edu.my/bitstreams/4cccc53b-9dec-4ac0-a633-61cc87445fc3/download 29978bb002aa0be63a42e3e4a42c9e34 https://oarep.usim.edu.my/bitstreams/cb7f65fb-0e81-434f-96b8-085bc001cf28/download e1e1af480249fcd2919cd073346bd2ad https://oarep.usim.edu.my/bitstreams/57f32005-30b5-4a71-a4f5-c11f63a64448/download 8283b478d9460ecf648e1bbc3dd56634 https://oarep.usim.edu.my/bitstreams/42f14151-2f28-40c3-a1e0-fa82a6eecc2a/download 952237b34ef2e4f7762775ad4cbada39 https://oarep.usim.edu.my/bitstreams/03556f29-2879-40bf-a2fb-9a630f46b2e9/download 68b329da9893e34099c7d8ad5cb9c940 https://oarep.usim.edu.my/bitstreams/f73bdb4a-8765-4d54-8cac-b1206de0cc08/download 9285095c3c8ae9659a462154e308db2a https://oarep.usim.edu.my/bitstreams/84831ba9-0029-43e8-83bb-01ff999f5ffd/download d706413055addfb2ba48d0b499bb017d https://oarep.usim.edu.my/bitstreams/59fff69e-b359-4f50-8ccb-4fb1c0eebdd7/download 2263083add4d6e86142baa0414e728ae https://oarep.usim.edu.my/bitstreams/3cae6842-cafe-4e4a-a557-aa1849fd9f84/download 91894db8c943cf16a1088be5f4b3f4f0 https://oarep.usim.edu.my/bitstreams/0f5469d5-1750-423d-8667-dfa31b4eb266/download b58cf1d4be609f1ba596e548bd45fef3 https://oarep.usim.edu.my/bitstreams/c9335e71-4f44-47e9-9418-9b239ff449c1/download 3cd08e4b5efb46c05ffd526ea897d958 https://oarep.usim.edu.my/bitstreams/aef926aa-1462-45a9-8c5f-29a49225955a/download ac5c87373e20db2bd9f53047eb4a15b8 https://oarep.usim.edu.my/bitstreams/4c53e89e-4ba8-4eb3-837a-1500a1f61b17/download e126fc355c696be74832d53322709d13 Arabic drama--United Arab Emirates Economic assistance, Emirati. |