استخدام الدعاة الأردنيين للاستراتيجيات الإقناعية في شبكات التواصل الاجتماعي: "دراسة تحليلية على صفحات الفيس بوك"
This study focused on the statement of the speech of media preachers through the social media pages Facebook, and the degree of their use of persuasion strategies used by the Holy Quran in his speech addressed to the people, the study aimed to learn about the nature of the publications of Jordanian...
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| Summary: | This study focused on the statement of the speech of media preachers through the social media pages Facebook, and the degree of their use of persuasion strategies used by the Holy Quran in his speech addressed to the people, the study aimed to learn about the nature of the publications of Jordanian preachers on facebook pages, monitored the persuasion strategies used by preachers, and compared them to the persuasion strategies used in the Holy Quran, the study used the descriptive survey method on a sample of Jordanian preachers consisting of four preachers : Mohammed Noah, Zaid al-Masri, Amjad Qursha and Iyad Qanibi, and with a content analysis form tool, the publications of the preachers were analyzed, and then used the interview tool to discuss some of the outstanding results in the study. The study concluded that the most important topics of the publications of the preachers are religious with a percentage (80. 2%), that the ethical framework is the most employed in their publications by (33.7%), and that logical methods are the most commonly used and then the methods of used by (21.9%) strategy (intimidation), Mohammed Noah was the most skilled preacher of combining persuasion strategies by (33.5%), and the study contributed to providing a clear picture of the reality of Jordanian preachers using Facebook pages to communicate with the public, and then rooting out the use of persuasion strategies by preachers through social media sites, and giving evaluation and evaluating indicators of advocacy strategies and technical and technological means, to serve as a reference for advocates to base on during use, it urged preachers to use persuasive strategies in advocacy, particularly on social media pages, in order to frame the media message addressed to the public. |
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