A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention
Goat milk is one of the healthy natural foods, however its functional and nutritional value is less disseminated across consumers. This study aimed to determine goat milk consumption intention, knowledge, attitude, and practice (KAP) among multicultural Malaysians, and the effectiveness of an interv...
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my-usim-ddms-13267 |
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uketd_dc |
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Universiti Sains Islam Malaysia |
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USIM Institutional Repository |
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| topic |
goat milk Goat milk consumption Goat Milk--Health aspects |
| spellingShingle |
goat milk Goat milk consumption Goat Milk--Health aspects Lim Lee Chang A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention |
| description |
Goat milk is one of the healthy natural foods, however its functional and nutritional value is less disseminated across consumers. This study aimed to determine goat milk consumption intention, knowledge, attitude, and practice (KAP) among multicultural Malaysians, and the effectiveness of an intervention programme to increase the KAP towards goat milk. The Stage 1 study was a quantitative research design that gave detailed description on consumers’ consumption intention. Using self-administered questionnaires, data was collected from 423 respondents selected via probabilistic cluster sampling at Giant hypermarkets in Klang Valley. This stage aimed to study whether relationship exists between attitude, social influence, and self-efficacy on goat milk consumption among consumers to get meaningful implications on improving the goat milk consumption. Data was analysed using SmartPLS. In Stage 2 cross-sectional KAP study, respondents were selected using multistage sampling method to represent equal samples of different ethnics’ distribution in Malaysia. Self-administered questionnaires were distributed at randomly selected Giant hypermarkets. A total of 398 people took part in the survey. The SPSS v25.0 was used to analyse the data. Nutrition education intervention programme was conducted in Stage 3. Using the randomized controlled trial (RCT) design, 58 participants from USIM and KUTAR participated in the 8-weeks intervention programme. The study found an association between consumer attitude and self-efficacy towards goat milk consumption. The mediation effect of health consciousness indicated that consumers considered the benefits of goat milk in their readiness to consume goat milk. About 53% of respondents (n=211) had good knowledge on goat milk health benefits while 45.2% (n=180) had favourable attitude toward drinking goat milk. For the past one year, 53.8% (n=214) consumed goat milk. Among ethnicities, the Malay ethnic showed significantly higher mean knowledge (3.98±0.572) and attitude (3.84±0.625) than the rest. There was no significant mean difference in practice on goat milk among ethnics (p=0.503). In Stage 3, paired t-test showed no significant mean difference between pre and post-intervention for the control group. Intervention group showed significant improvement in their knowledge (t (57) = 8.484, p=0.000, d=1.114), attitude (t (57) = 8.414, p=0.000, d=1.105), and practice (t (57) = 4.316, p=0.000, d=0.567). This study concluded that attitude, self-efficacy, and health consciousness influenced the intention to consume goat milk. The Malay ethnic showed the highest level of KAP scores, likely due to the background of the religion that emphasizes on the way of the Prophet Muhammad in daily life including food choices. Lastly, nutrition education intervention showed promising success at increasing the KAP towards goat milk. |
| format |
Thesis |
| author |
Lim Lee Chang |
| author_facet |
Lim Lee Chang |
| author_sort |
Lim Lee Chang |
| title |
A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention |
| title_short |
A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention |
| title_full |
A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention |
| title_fullStr |
A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention |
| title_full_unstemmed |
A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention |
| title_sort |
study of the usage of goat milk among multicultural malaysians: its mediating factors towards knowledge, attitude, practice (kap) and effectiveness of the intervention |
| granting_institution |
Universiti Sains Islam Malaysia |
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https://oarep.usim.edu.my/bitstreams/b95d230a-c765-4c15-8a1d-80499d37039a/download https://oarep.usim.edu.my/bitstreams/cb8fa9b5-fdc6-418f-bf1a-2cfe6c3eaf5d/download https://oarep.usim.edu.my/bitstreams/8a6b27b9-0370-4810-bd0f-fd355021a744/download https://oarep.usim.edu.my/bitstreams/4b127be6-197f-42a9-b6df-406d69312760/download https://oarep.usim.edu.my/bitstreams/c3f0ad7e-06d1-4ff8-aca0-697ef1cea857/download https://oarep.usim.edu.my/bitstreams/31cba953-7f37-4fea-b52f-e4f50e75fa8e/download https://oarep.usim.edu.my/bitstreams/8ef4267d-4c8a-45d3-b8ee-e9f800b9325e/download https://oarep.usim.edu.my/bitstreams/fb9d12b5-22d2-4ea6-863a-76579de638e6/download https://oarep.usim.edu.my/bitstreams/e6b054c2-d1bf-4d72-984c-0e1771db9a11/download |
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my-usim-ddms-132672024-05-29T18:08:37Z A Study Of The Usage Of Goat Milk Among Multicultural Malaysians: Its Mediating Factors Towards Knowledge, Attitude, Practice (Kap) And Effectiveness Of The Intervention Lim Lee Chang Goat milk is one of the healthy natural foods, however its functional and nutritional value is less disseminated across consumers. This study aimed to determine goat milk consumption intention, knowledge, attitude, and practice (KAP) among multicultural Malaysians, and the effectiveness of an intervention programme to increase the KAP towards goat milk. The Stage 1 study was a quantitative research design that gave detailed description on consumers’ consumption intention. Using self-administered questionnaires, data was collected from 423 respondents selected via probabilistic cluster sampling at Giant hypermarkets in Klang Valley. This stage aimed to study whether relationship exists between attitude, social influence, and self-efficacy on goat milk consumption among consumers to get meaningful implications on improving the goat milk consumption. Data was analysed using SmartPLS. In Stage 2 cross-sectional KAP study, respondents were selected using multistage sampling method to represent equal samples of different ethnics’ distribution in Malaysia. Self-administered questionnaires were distributed at randomly selected Giant hypermarkets. A total of 398 people took part in the survey. The SPSS v25.0 was used to analyse the data. Nutrition education intervention programme was conducted in Stage 3. Using the randomized controlled trial (RCT) design, 58 participants from USIM and KUTAR participated in the 8-weeks intervention programme. The study found an association between consumer attitude and self-efficacy towards goat milk consumption. The mediation effect of health consciousness indicated that consumers considered the benefits of goat milk in their readiness to consume goat milk. About 53% of respondents (n=211) had good knowledge on goat milk health benefits while 45.2% (n=180) had favourable attitude toward drinking goat milk. For the past one year, 53.8% (n=214) consumed goat milk. Among ethnicities, the Malay ethnic showed significantly higher mean knowledge (3.98±0.572) and attitude (3.84±0.625) than the rest. There was no significant mean difference in practice on goat milk among ethnics (p=0.503). In Stage 3, paired t-test showed no significant mean difference between pre and post-intervention for the control group. Intervention group showed significant improvement in their knowledge (t (57) = 8.484, p=0.000, d=1.114), attitude (t (57) = 8.414, p=0.000, d=1.105), and practice (t (57) = 4.316, p=0.000, d=0.567). This study concluded that attitude, self-efficacy, and health consciousness influenced the intention to consume goat milk. The Malay ethnic showed the highest level of KAP scores, likely due to the background of the religion that emphasizes on the way of the Prophet Muhammad in daily life including food choices. Lastly, nutrition education intervention showed promising success at increasing the KAP towards goat milk. Universiti Sains Islam Malaysia 2022-11 Thesis en_US https://oarep.usim.edu.my/handle/123456789/13267 https://oarep.usim.edu.my/bitstreams/b95d230a-c765-4c15-8a1d-80499d37039a/download e50de959cbd28c01cca7132c37e16ef6 https://oarep.usim.edu.my/bitstreams/cb8fa9b5-fdc6-418f-bf1a-2cfe6c3eaf5d/download 27c22d9c08257c579bec764cf6e5a60c https://oarep.usim.edu.my/bitstreams/8a6b27b9-0370-4810-bd0f-fd355021a744/download b93a4041e28e6928d02c3df7d8f70106 https://oarep.usim.edu.my/bitstreams/4b127be6-197f-42a9-b6df-406d69312760/download 46dc3514829b6291883d1ccb90c36736 https://oarep.usim.edu.my/bitstreams/c3f0ad7e-06d1-4ff8-aca0-697ef1cea857/download 48f4b5412b5e1c92cd0135127cb3d827 https://oarep.usim.edu.my/bitstreams/31cba953-7f37-4fea-b52f-e4f50e75fa8e/download e70b40889a62ba86e289be4add8d34c9 https://oarep.usim.edu.my/bitstreams/8ef4267d-4c8a-45d3-b8ee-e9f800b9325e/download c43c51a7a3cf9cc80d97b3b18210d160 https://oarep.usim.edu.my/bitstreams/fb9d12b5-22d2-4ea6-863a-76579de638e6/download 6e8abfdad1735ccf42f2f0b7e2d2ccbb https://oarep.usim.edu.my/bitstreams/e6b054c2-d1bf-4d72-984c-0e1771db9a11/download 0f869d088c60544491657e3b99c087f3 https://oarep.usim.edu.my/bitstreams/1882c52f-833d-4485-9024-956a0e262c11/download 8a4605be74aa9ea9d79846c1fba20a33 https://oarep.usim.edu.my/bitstreams/205dfaf7-011a-4c44-b54f-1cba466aafa7/download e109995bba38a14de11529d69c13166e https://oarep.usim.edu.my/bitstreams/ddce97d6-00d7-44c2-bce6-38215a383be4/download 862325896b274136d1b1b6828c4b8acb https://oarep.usim.edu.my/bitstreams/303257af-12c9-4f57-b3cf-7005c3447345/download 57004199dc93acf1f3f8824829974f38 https://oarep.usim.edu.my/bitstreams/1ebd4504-be1e-457e-8bae-bd242681ac3d/download 45cab647982a8c900d59d21c9cb95eff https://oarep.usim.edu.my/bitstreams/c5107922-622f-4f3d-b3fa-d4763fdd0711/download 387faf27d5e88796902b44c9e783968d https://oarep.usim.edu.my/bitstreams/17b7cf4f-7e58-43f8-a7bd-875f177e004a/download b7977c7004aec6fa0ead7c032a215da0 https://oarep.usim.edu.my/bitstreams/bfb3bb60-91a1-4306-9719-9695d148b6a4/download eeb93afa5988e32cf469a757547e8892 https://oarep.usim.edu.my/bitstreams/1b25ba42-ed90-491c-aac5-21fb14c7b9fe/download 340dd3ec8191058f183076ef0b80becb https://oarep.usim.edu.my/bitstreams/b3c77265-3a22-4d12-a64d-b743a6460870/download 1664f6f312dba0f8fd7c36fb25bc0854 goat milk Goat milk consumption Goat Milk--Health aspects |