Management and choice of communication channels: a case of Sulfo Rwanda Industries
Over the last decade, organizational communication has begun to use non-traditional means of communication channels as strategies for companies, while social media are adopted as modern communication channels. However, among the biggest companies in Rwanda is Sulfo Rwanda Industries Limited which wa...
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| Summary: | Over the last decade, organizational communication has begun to use non-traditional means of communication channels as strategies for companies, while social media are adopted as modern communication channels. However, among the biggest companies in Rwanda is Sulfo Rwanda Industries Limited which was the focus of the present study. The fundamental objective of the study was to examine the most efficient and effective channels of communication vis-a-vis face-to-face, addressed documents, mobile (cellular) telephone calls, land (fixed) lines telephone calls, SMS, e-mails and Facebook in the aforementioned company and between the managers and employees. Further, the means of communication are tested using three competencies; the Role Understanding Competency, the Organization’s Culture Awareness Competency and the Employees’ Performance Competency. The study adopts mixed method by collecting data through closed ended survey questionnaire as well as open ended questionnaires. The data sample of 459 was used for the quantitative while 8 interviewees were administered questions for the qualitative. The quantitative was subjected to linear regression while the qualitative was analysed by coding/thematic. The quantitative findings indicate that the most used communication channels were e-mail, addressed documents, face-to-face, land line telephone, mobile telephone SMS and Facebook. Further analyses show that all variables are significant at p= .000. However, they have negative Beta values indicating practical significance. In addition, the qualitative findings of this study demonstrate that internet is the most means of communication followed by addressed documents, internal and external telephone, face-to-face and other channels such as walkie-talkie are used. It also proved that usage of newspaper, magazines, radio and television as communication channels between company and government authorities also they are useful with publics. The study suggests that modern companies should provide new devices to employees as the study found the preference of media, from traditional to new technology tools of communication. |
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