Management and choice of communication channels: a case of Sulfo Rwanda Industries
Over the last decade, organizational communication has begun to use non-traditional means of communication channels as strategies for companies, while social media are adopted as modern communication channels. However, among the biggest companies in Rwanda is Sulfo Rwanda Industries Limited which wa...
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uketd_dc |
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Universiti Sains Islam Malaysia |
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USIM Institutional Repository |
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en_US |
| topic |
Communication in organizations--Rwanda |
| spellingShingle |
Communication in organizations--Rwanda Maniraho Muhamedi Management and choice of communication channels: a case of Sulfo Rwanda Industries |
| description |
Over the last decade, organizational communication has begun to use non-traditional means of communication channels as strategies for companies, while social media are adopted as modern communication channels. However, among the biggest companies in Rwanda is Sulfo Rwanda Industries Limited which was the focus of the present study. The fundamental objective of the study was to examine the most efficient and effective channels of communication vis-a-vis face-to-face, addressed documents, mobile (cellular) telephone calls, land (fixed) lines telephone calls, SMS, e-mails and Facebook in the aforementioned company and between the managers and employees. Further, the means of communication are tested using three competencies; the Role Understanding Competency, the Organization’s Culture Awareness Competency and the Employees’ Performance Competency. The study adopts mixed method by collecting data through closed ended survey questionnaire as well as open ended questionnaires. The data sample of 459 was used for the quantitative while 8 interviewees were administered questions for the qualitative. The quantitative was subjected to linear regression while the qualitative was analysed by coding/thematic. The quantitative findings indicate that the most used communication channels were e-mail, addressed documents, face-to-face, land line telephone, mobile telephone SMS and Facebook. Further analyses show that all variables are significant at p= .000. However, they have negative Beta values indicating practical significance. In addition, the qualitative findings of this study demonstrate that internet is the most means of communication followed by addressed documents, internal and external telephone, face-to-face and other channels such as walkie-talkie are used. It also proved that usage of newspaper, magazines, radio and television as communication channels between company and government authorities also they are useful with publics. The study suggests that modern companies should provide new devices to employees as the study found the preference of media, from traditional to new technology tools of communication. |
| format |
Thesis |
| author |
Maniraho Muhamedi |
| author_facet |
Maniraho Muhamedi |
| author_sort |
Maniraho Muhamedi |
| title |
Management and choice of communication channels: a case of Sulfo Rwanda Industries |
| title_short |
Management and choice of communication channels: a case of Sulfo Rwanda Industries |
| title_full |
Management and choice of communication channels: a case of Sulfo Rwanda Industries |
| title_fullStr |
Management and choice of communication channels: a case of Sulfo Rwanda Industries |
| title_full_unstemmed |
Management and choice of communication channels: a case of Sulfo Rwanda Industries |
| title_sort |
management and choice of communication channels: a case of sulfo rwanda industries |
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Universiti Sains Islam Malaysia |
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1812444751888121856 |
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my-usim-ddms-132932024-05-29T18:43:06Z Management and choice of communication channels: a case of Sulfo Rwanda Industries Maniraho Muhamedi Over the last decade, organizational communication has begun to use non-traditional means of communication channels as strategies for companies, while social media are adopted as modern communication channels. However, among the biggest companies in Rwanda is Sulfo Rwanda Industries Limited which was the focus of the present study. The fundamental objective of the study was to examine the most efficient and effective channels of communication vis-a-vis face-to-face, addressed documents, mobile (cellular) telephone calls, land (fixed) lines telephone calls, SMS, e-mails and Facebook in the aforementioned company and between the managers and employees. Further, the means of communication are tested using three competencies; the Role Understanding Competency, the Organization’s Culture Awareness Competency and the Employees’ Performance Competency. The study adopts mixed method by collecting data through closed ended survey questionnaire as well as open ended questionnaires. The data sample of 459 was used for the quantitative while 8 interviewees were administered questions for the qualitative. The quantitative was subjected to linear regression while the qualitative was analysed by coding/thematic. The quantitative findings indicate that the most used communication channels were e-mail, addressed documents, face-to-face, land line telephone, mobile telephone SMS and Facebook. Further analyses show that all variables are significant at p= .000. However, they have negative Beta values indicating practical significance. In addition, the qualitative findings of this study demonstrate that internet is the most means of communication followed by addressed documents, internal and external telephone, face-to-face and other channels such as walkie-talkie are used. It also proved that usage of newspaper, magazines, radio and television as communication channels between company and government authorities also they are useful with publics. The study suggests that modern companies should provide new devices to employees as the study found the preference of media, from traditional to new technology tools of communication. Universiti Sains Islam Malaysia 2016 Thesis en_US https://oarep.usim.edu.my/handle/123456789/13293 https://oarep.usim.edu.my/bitstreams/317cb695-d7d5-4e70-8ca4-b99c1e402b53/download 8a4605be74aa9ea9d79846c1fba20a33 https://oarep.usim.edu.my/bitstreams/06158617-fb03-4447-97b5-0d72e2f5bd55/download 7a9486fdd2eb6a06d1a0cb3d273c6764 https://oarep.usim.edu.my/bitstreams/d168ab47-9934-437b-9485-77920d7cf9c9/download 4cda03ca0b77caeeb8408efdb4d52519 https://oarep.usim.edu.my/bitstreams/28866bde-8565-48a4-9d2f-e43d00ff7477/download 6a24c34f2a7143634229c64a2cce2139 https://oarep.usim.edu.my/bitstreams/e783cd78-ec4a-4888-aac4-40110337e41e/download 91fd370a8f50a9ffb9f50611b6513bdd https://oarep.usim.edu.my/bitstreams/75df827a-82bc-47e0-abb4-29b6fa95655a/download 61eb88ff6d415e3561620062d5e1a65f https://oarep.usim.edu.my/bitstreams/9a127303-783a-4a0f-bf79-4d1e56f6d49b/download 513bc91c4a7e2dee050f885cdbf00191 https://oarep.usim.edu.my/bitstreams/c62c149e-f555-4819-a51b-5a6837f60332/download 9a577b05e27c7610d95d2d653801a029 https://oarep.usim.edu.my/bitstreams/313b3b76-839f-4f88-9454-0586a174af71/download b485744932bb27d7cc64ed2e9543adea https://oarep.usim.edu.my/bitstreams/fb48a1a9-f64e-4859-8fee-c43679108779/download 68b329da9893e34099c7d8ad5cb9c940 https://oarep.usim.edu.my/bitstreams/85f3b4a2-c9b8-4f0a-943a-00bccc605bd4/download 00f668c5ad1f794dbcc92212425e2238 https://oarep.usim.edu.my/bitstreams/fd478b78-14c3-4c1f-86c0-442afe455b9b/download 48249fc54d88bdec6141e54aa579fcbc https://oarep.usim.edu.my/bitstreams/f45406b5-976a-42f8-a0d5-dbd598d8d6dd/download 3f42a65ea6f18f1fde99bd00f5c10ccf https://oarep.usim.edu.my/bitstreams/73f87375-ba0d-4000-865b-0d2c76216d97/download 6b2899ed71b4fc5d3a09eef8f8409c95 https://oarep.usim.edu.my/bitstreams/823d5d7c-44ab-40ae-9e45-4c4f4b6a248a/download 311b0453aa5c8dfa75c09e44c54d59f4 https://oarep.usim.edu.my/bitstreams/9ed2c371-1994-4c85-b5d4-32c525b07016/download 4e0c7f789c14b764b424960fd0f9bf75 https://oarep.usim.edu.my/bitstreams/2cde6fb0-b222-426c-9fbd-d4cbf584c728/download 55c30c2173503eeacaebe6967b747d59 Communication in organizations--Rwanda |