دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية
The study aimed to know the reasons for the shortcomings and discrepancies in the role of government digital media towards employing initiatives, events, and developments as one of the types of Emirati soft power, by monitoring the extent to which government digital media adhere to professional s...
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| id |
my-usim-ddms-13312 |
|---|---|
| record_format |
uketd_dc |
| institution |
Universiti Sains Islam Malaysia |
| collection |
USIM Institutional Repository |
| language |
other |
| topic |
Public administration--Technological innovations. Political participation--Technological innovations. Digital media Government digital media |
| spellingShingle |
Public administration--Technological innovations. Political participation--Technological innovations. Digital media Government digital media عدنان حمد محمد الحمادي Adnan Hamad Mohamed Al-Hammadi دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| description |
The study aimed to know the reasons for the shortcomings and discrepancies in the role
of government digital media towards employing initiatives, events, and developments
as one of the types of Emirati soft power, by monitoring the extent to which government
digital media adhere to professional standards and content and its uses of advanced
applications in media coverage of the country externally while clarifying the role that
it played towards Employing soft power and its repercussions in strengthening Emirati
international relations, and demonstrating the extent of cooperation and partnerships
between government digital media and the Emirates News Agency. The study sheds
light on the role of the UAE Ministry of Foreign Affairs in forming partnerships with
internal and external digital media in order to enhance Emirati soft power. It also sought
to clarify the role that the incubator system for all government digital media should
have, how to avoid shortcomings in government digital media in the future, and how to
create a digital media that reaches the outside world and affects its people before their
governments. The problem of the study was summed up by identifying the reasons for
this discrepancy and shortcoming in the UAE government's digital media, despite the
multiplicity of initiatives and significant events that represent the soft power of the
UAE.The study relied on a qualitative approach through open questions and
standardized interviews with a selection of the elite media, political and parliamentary
leaders, and ministers familiar with the subject of the study. The study sample consisted
of 15 participants who were chosen by the purposive, stratified method on the basis of
their leadership qualities and their association with the subject of the study. Thus, the
study reached the most important results, namely: Despite the availability of advanced
applications for government digital media in the UAE, government digital media did
not succeed in the transition with the soft power of the outside world despite the
availability of all the requirements for success, due to the lack of a clear strategy and
reference for the government digital media despite the multiplicity of the many
initiatives, events, and activities of the UAE soft power, Based on these results, the
following recommendations were developed: The most important of which is to
identify the strengths of the unprecedented initiatives that embody soft power, focus on
transferring it to the external recipient, expand the media message in cooperation and
coordination with various digital media, and create media content that addresses the
minds and hearts of the masses locally and abroad through The use of famous platforms
and platforms internally and externally. |
| format |
Thesis |
| author |
عدنان حمد محمد الحمادي Adnan Hamad Mohamed Al-Hammadi |
| author_facet |
عدنان حمد محمد الحمادي Adnan Hamad Mohamed Al-Hammadi |
| author_sort |
عدنان حمد محمد الحمادي |
| title |
دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| title_short |
دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| title_full |
دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| title_fullStr |
دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| title_full_unstemmed |
دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| title_sort |
دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية |
| granting_institution |
Universiti Sains Islam Malaysia |
| url |
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| _version_ |
1812444677787353088 |
| spelling |
my-usim-ddms-133122024-05-29T18:12:16Z دور الاعلام الرقمي الحكومي لدولة الإمارات في توظيف القوة الناعمه وإسهامه في تعزيز علاقاتها الدولية Dawr al-I’lam al-rukmiy al-hukumiy lidawlah al-‘imarat fi tawzif al-quwwat al-na'imah wa- ishamuh fi taziz ‘alaqatiha al-dawliyah عدنان حمد محمد الحمادي Adnan Hamad Mohamed Al-Hammadi The study aimed to know the reasons for the shortcomings and discrepancies in the role of government digital media towards employing initiatives, events, and developments as one of the types of Emirati soft power, by monitoring the extent to which government digital media adhere to professional standards and content and its uses of advanced applications in media coverage of the country externally while clarifying the role that it played towards Employing soft power and its repercussions in strengthening Emirati international relations, and demonstrating the extent of cooperation and partnerships between government digital media and the Emirates News Agency. The study sheds light on the role of the UAE Ministry of Foreign Affairs in forming partnerships with internal and external digital media in order to enhance Emirati soft power. It also sought to clarify the role that the incubator system for all government digital media should have, how to avoid shortcomings in government digital media in the future, and how to create a digital media that reaches the outside world and affects its people before their governments. The problem of the study was summed up by identifying the reasons for this discrepancy and shortcoming in the UAE government's digital media, despite the multiplicity of initiatives and significant events that represent the soft power of the UAE.The study relied on a qualitative approach through open questions and standardized interviews with a selection of the elite media, political and parliamentary leaders, and ministers familiar with the subject of the study. The study sample consisted of 15 participants who were chosen by the purposive, stratified method on the basis of their leadership qualities and their association with the subject of the study. Thus, the study reached the most important results, namely: Despite the availability of advanced applications for government digital media in the UAE, government digital media did not succeed in the transition with the soft power of the outside world despite the availability of all the requirements for success, due to the lack of a clear strategy and reference for the government digital media despite the multiplicity of the many initiatives, events, and activities of the UAE soft power, Based on these results, the following recommendations were developed: The most important of which is to identify the strengths of the unprecedented initiatives that embody soft power, focus on transferring it to the external recipient, expand the media message in cooperation and coordination with various digital media, and create media content that addresses the minds and hearts of the masses locally and abroad through The use of famous platforms and platforms internally and externally. Universiti Sains Islam Malaysia 2023-02 Thesis other https://oarep.usim.edu.my/handle/123456789/13312 https://oarep.usim.edu.my/bitstreams/c452dedf-fb3b-4c54-a3ad-37b550b1a614/download 8a4605be74aa9ea9d79846c1fba20a33 https://oarep.usim.edu.my/bitstreams/918c98e6-4ba3-45ea-aa22-5ebe3e636e72/download 826fe1065ee651ab9c20ac4ec67279fd https://oarep.usim.edu.my/bitstreams/275e2379-ce79-432c-8f69-c85e1cfd8e9d/download 06ca16abe04f2e0b48b267d54d9fb3a7 https://oarep.usim.edu.my/bitstreams/167143c0-c6a2-4bc6-98fa-a16d03f19b26/download abc74f20148592e222d8f4cec912d9a0 https://oarep.usim.edu.my/bitstreams/7c488c20-3cb6-45cd-8070-cfeef3d9b14d/download 1ee45e3f87bdf15276a4c5ad90495d35 https://oarep.usim.edu.my/bitstreams/db531b99-b95d-4d71-a1d6-c3f9de90ff16/download cd738acd05a8dfd94a0e714484e204ee https://oarep.usim.edu.my/bitstreams/2614074a-44da-462f-88cd-b431acaada82/download 3b993c8c8fdc2620d4e95a07db06497b https://oarep.usim.edu.my/bitstreams/7af91a20-581b-449f-9d01-9b1dcbfdf571/download 706657c69d021f7d88e7d79484b01485 https://oarep.usim.edu.my/bitstreams/1b212966-a2ac-494a-ba0d-dd2a20bc257c/download 264f31ff926feb00e582591c32f9f0ab https://oarep.usim.edu.my/bitstreams/54ffcb21-c363-4cde-b87b-92b272e611b0/download 77eb52080a999541ae1dbe8421dfb382 https://oarep.usim.edu.my/bitstreams/42f330de-17cd-4dda-8665-9e609380390f/download 68b329da9893e34099c7d8ad5cb9c940 https://oarep.usim.edu.my/bitstreams/156a2051-9372-407a-801a-ef292f660c5a/download a29e86ca0733518ac1e9266d20978c63 https://oarep.usim.edu.my/bitstreams/f2d496e6-0b59-438f-9feb-a08692c433b2/download 1d7ecc7250de08172036d626f741b2ac https://oarep.usim.edu.my/bitstreams/13ef0524-59d0-4e04-827a-34fd215cc259/download b75b10b944d314d65fcfd0e8aa640f92 https://oarep.usim.edu.my/bitstreams/ea6e74b9-256a-4c7d-930d-1aad5ee29a43/download 9b5f681b9ecde8ce4d8c2d5a89e733a3 https://oarep.usim.edu.my/bitstreams/fe29ba8e-a3ef-45ed-b985-4fca198da616/download 9d19624e462230c553f668d6bd8339a3 https://oarep.usim.edu.my/bitstreams/59d1f425-87c3-455a-876a-4030e924e8a3/download 96e802a07bce43c6758698877ce9c25c https://oarep.usim.edu.my/bitstreams/f9422173-2986-4dac-b1f9-9e48ee81b54f/download a779a49168e969a0962439f715e48540 https://oarep.usim.edu.my/bitstreams/0331a8aa-2ad0-4fa5-a144-c5f3eb53e8f6/download 509938a24f9fc6af4a933384efa68aef Public administration--Technological innovations. Political participation--Technological innovations. Digital media Government digital media |