Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention

Food poisoning has been regarded as an important public health concern. The World Health Organization Southeast Asia region was identified as the second highest food poisoning magnitude burden after the Africa region with 175 000 death reported annually. As repeated outbreaks related to food pois...

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Main Author: Masyita binti Mamot
Format: Thesis
Language:en_US
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id my-usim-ddms-13347
record_format uketd_dc
institution Universiti Sains Islam Malaysia
collection USIM Institutional Repository
language en_US
topic Food poisoning--Prevention.
Food poisoning--Prevention.
spellingShingle Food poisoning--Prevention.
Food poisoning--Prevention.
Masyita binti Mamot
Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention
description Food poisoning has been regarded as an important public health concern. The World Health Organization Southeast Asia region was identified as the second highest food poisoning magnitude burden after the Africa region with 175 000 death reported annually. As repeated outbreaks related to food poisoning have been documented recently, focus on the food poisoning education need to be prioritized as compared to other food and waterborne diseases. The development of food poisoning prevention educational module is based on Design and Development Research (DDR) approach that consist of three phases namely: Need Analysis (Phase 1); Design and Development (Phase 2) and Implementation and Evaluation (Phase 3). Observational study was conducted in Phase 1 among 430 consumers in Ampang Jaya using constructed questionnaire. In Phase 2, the design and development of the module was conducted using literature review and document analysis. Face and content validation were ascertained by field experts. The usability of the module was tested in Phase 3 that employed pre and post experimental study for effectiveness whilst feedback from consumers and health staff was gathered to evaluate the usefulness of the module. Finding from Phase 1 showed that there are percentages of respondents with low level of knowledge (23%), attitude (14%), preventive behavior (8%) and risk perception (36%) on food poisoning prevention. This finding was supported by a few challenges in food poisoning prevention education reported by the experts that include the poor attitude of food handler and consumers on food safety as well as a need on empirical research on existing food safety education module. In addition, the experts reported that the module elements developed in Phase 2 were acceptable (coefficient validity > 0.7). The module efficiency was tested and there was a significant increase of knowledge scores in both intervention and control group after 4 weeks’ intervention (t (29) = 9.95, p= <0.001, d = 1.82 and t (29) = 20.76, p = <0.001, d = 3.79 respectively). The attitude scores increased significantly from 57.47 (9.28) to 61.97 (10.0) in the intervention group after 4 weeks of module implementation (p= 0.019). This study serves as platform in exploring consumer’s health belief as well as knowledge of food poisoning prevention that are crucial in constructing an effective food poisoning prevention module. The module can be a potential tool for the health educators in disseminating and empower the community on selecting a safe food and clean food premise in order to prevent the recurrence of food poisoning in Malaysia.
format Thesis
author Masyita binti Mamot
author_facet Masyita binti Mamot
author_sort Masyita binti Mamot
title Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention
title_short Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention
title_full Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention
title_fullStr Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention
title_full_unstemmed Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention
title_sort development of food poisoning prevention module in improving consumer’s knowledge, attitude and risk perceptions on food poisoning prevention
granting_institution Universiti Sains Islam Malaysia
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spelling my-usim-ddms-133472024-05-29T18:25:50Z Development of Food Poisoning Prevention Module in Improving Consumer’s Knowledge, Attitude and Risk Perceptions on Food Poisoning Prevention Masyita binti Mamot Food poisoning has been regarded as an important public health concern. The World Health Organization Southeast Asia region was identified as the second highest food poisoning magnitude burden after the Africa region with 175 000 death reported annually. As repeated outbreaks related to food poisoning have been documented recently, focus on the food poisoning education need to be prioritized as compared to other food and waterborne diseases. The development of food poisoning prevention educational module is based on Design and Development Research (DDR) approach that consist of three phases namely: Need Analysis (Phase 1); Design and Development (Phase 2) and Implementation and Evaluation (Phase 3). Observational study was conducted in Phase 1 among 430 consumers in Ampang Jaya using constructed questionnaire. In Phase 2, the design and development of the module was conducted using literature review and document analysis. Face and content validation were ascertained by field experts. The usability of the module was tested in Phase 3 that employed pre and post experimental study for effectiveness whilst feedback from consumers and health staff was gathered to evaluate the usefulness of the module. Finding from Phase 1 showed that there are percentages of respondents with low level of knowledge (23%), attitude (14%), preventive behavior (8%) and risk perception (36%) on food poisoning prevention. This finding was supported by a few challenges in food poisoning prevention education reported by the experts that include the poor attitude of food handler and consumers on food safety as well as a need on empirical research on existing food safety education module. In addition, the experts reported that the module elements developed in Phase 2 were acceptable (coefficient validity > 0.7). The module efficiency was tested and there was a significant increase of knowledge scores in both intervention and control group after 4 weeks’ intervention (t (29) = 9.95, p= <0.001, d = 1.82 and t (29) = 20.76, p = <0.001, d = 3.79 respectively). The attitude scores increased significantly from 57.47 (9.28) to 61.97 (10.0) in the intervention group after 4 weeks of module implementation (p= 0.019). This study serves as platform in exploring consumer’s health belief as well as knowledge of food poisoning prevention that are crucial in constructing an effective food poisoning prevention module. The module can be a potential tool for the health educators in disseminating and empower the community on selecting a safe food and clean food premise in order to prevent the recurrence of food poisoning in Malaysia. 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Food poisoning prevention educational module; consumer.