The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.

The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemili...

Full description

Saved in:

Bibliographic Details
Main Author:	Abdulmajid, Methaq Ahmed
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/10373/1/THE_IMPACT_OF_SOURCE_CREDIBILITY_ON_YEMENI_MALE_CONSUMERS%E2%80%99_ATTITUDES_TOWARD_PRINT_ADVERTISEMENT%2C_BRAND_ATTITUDES_AND_PURCHASE_INTENTION_OF_HEAD_COVER_PRODUCT_THE_MODERATING_ROLE_OF_BRAND_FAMILIARITY.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.10373
record_format	uketd_dc
spelling	my-usm-ep.103732018-04-06T01:58:55Z The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. 2009-01 Abdulmajid, Methaq Ahmed HD28-70 Management. Industrial Management The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemilihan, pembelian, penggunaan, penilaian dan penyingkiran barangan dan perkhidmatan demi memenuhi keperluan dan keinginan amat penting dalam 2009-01 Thesis http://eprints.usm.my/10373/ http://eprints.usm.my/10373/1/THE_IMPACT_OF_SOURCE_CREDIBILITY_ON_YEMENI_MALE_CONSUMERS%E2%80%99_ATTITUDES_TOWARD_PRINT_ADVERTISEMENT%2C_BRAND_ATTITUDES_AND_PURCHASE_INTENTION_OF_HEAD_COVER_PRODUCT_THE_MODERATING_ROLE_OF_BRAND_FAMILIARITY.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Abdulmajid, Methaq Ahmed The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
description	The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemilihan, pembelian, penggunaan, penilaian dan penyingkiran barangan dan perkhidmatan demi memenuhi keperluan dan keinginan amat penting dalam
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abdulmajid, Methaq Ahmed
author_facet	Abdulmajid, Methaq Ahmed
author_sort	Abdulmajid, Methaq Ahmed
title	The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
title_short	The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
title_full	The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
title_fullStr	The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
title_full_unstemmed	The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
title_sort	impact of source credibility on yemeni male consumers' attitudes toward print advertisement, brand attitudes and purchase intention of head cover product : the moderating role of brand familiarity.
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2009
url	http://eprints.usm.my/10373/1/THE_IMPACT_OF_SOURCE_CREDIBILITY_ON_YEMENI_MALE_CONSUMERS%E2%80%99_ATTITUDES_TOWARD_PRINT_ADVERTISEMENT%2C_BRAND_ATTITUDES_AND_PURCHASE_INTENTION_OF_HEAD_COVER_PRODUCT_THE_MODERATING_ROLE_OF_BRAND_FAMILIARITY.pdf
_version_	1747819852734660608

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.

Similar Items