Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].

Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalt...

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Bibliographic Details
Main Author:	Wan Omar, Maznah
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf
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id	my-usm-ep.10408
record_format	uketd_dc
spelling	my-usm-ep.104082018-04-06T01:58:57Z Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. 2008-06 Wan Omar, Maznah HF5410-5417.5 Marketing. Distribution of products Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction. 2008-06 Thesis http://eprints.usm.my/10408/ http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Wan Omar, Maznah Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
description	Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Wan Omar, Maznah
author_facet	Wan Omar, Maznah
author_sort	Wan Omar, Maznah
title	Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
title_short	Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
title_full	Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
title_fullStr	Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
title_full_unstemmed	Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
title_sort	understanding the mediating effect of customer satisfaction on the relationship of salesperson behavior performance and customer loyalty [hf5415.335. m476 2008 f rb].
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2008
url	http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf
_version_	1747819859048136704

Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].

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