Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalt...
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التنسيق: | أطروحة |
اللغة: | English |
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2008
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الوصول للمادة أونلاين: | http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf |
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my-usm-ep.104082018-04-06T01:58:57Z Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. 2008-06 Wan Omar, Maznah HF5410-5417.5 Marketing. Distribution of products Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction. 2008-06 Thesis http://eprints.usm.my/10408/ http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5410-5417.5 Marketing Distribution of products |
spellingShingle |
HF5410-5417.5 Marketing Distribution of products Wan Omar, Maznah Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. |
description |
Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan.
The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction.
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format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Wan Omar, Maznah |
author_facet |
Wan Omar, Maznah |
author_sort |
Wan Omar, Maznah |
title |
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
title_short |
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
title_full |
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
title_fullStr |
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
title_full_unstemmed |
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
title_sort |
understanding the mediating effect of customer satisfaction on the relationship of salesperson behavior performance and customer loyalty [hf5415.335. m476 2008 f rb]. |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Pengurusan |
publishDate |
2008 |
url |
http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf |
_version_ |
1747819859048136704 |