Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context o...

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Main Author: Sondoh, Stephen Laison Jr
Format: Thesis
Language:English
Published: 2009
Subjects:
HD28-70 Management
Industrial Management
Online Access:http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf
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id my-usm-ep.15339
record_format uketd_dc
spelling my-usm-ep.153392018-04-06T01:58:55Z Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. 2009-07 Sondoh, Stephen Laison Jr HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup). 2009-07 Thesis http://eprints.usm.my/15339/ http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Sondoh, Stephen Laison Jr
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
description Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup).
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Sondoh, Stephen Laison Jr
author_facet Sondoh, Stephen Laison Jr
author_sort Sondoh, Stephen Laison Jr
title Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
title_short Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
title_full Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
title_fullStr Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
title_full_unstemmed Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
title_sort brand image, satisfaction, and loyalty among malaysian female consumers: the moderating effects of personality and dwelling area[hd28-70].
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2009
url http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf
_version_ 1747819864911773696

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