Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context o...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2009
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf |
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my-usm-ep.15339 |
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my-usm-ep.153392018-04-06T01:58:55Z Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. 2009-07 Sondoh, Stephen Laison Jr HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup). 2009-07 Thesis http://eprints.usm.my/15339/ http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Sondoh, Stephen Laison Jr Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| description |
Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna.
The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup).
|
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Sondoh, Stephen Laison Jr |
| author_facet |
Sondoh, Stephen Laison Jr |
| author_sort |
Sondoh, Stephen Laison Jr |
| title |
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_short |
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_full |
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_fullStr |
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_full_unstemmed |
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_sort |
brand image, satisfaction, and loyalty among malaysian female consumers: the moderating effects of personality and dwelling area[hd28-70]. |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
2009 |
| url |
http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf |
| _version_ |
1747819864911773696 |