Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context o...

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书目详细资料
主要作者:	Sondoh, Stephen Laison Jr
格式:	Thesis
语言:	English
出版:	2009
主题:	HD28-70 Management Industrial Management
在线阅读:	http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf
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