The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty

Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that cons...

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Main Author:	Almohammad, Asaad
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf
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id	my-usm-ep.23730
record_format	uketd_dc
spelling	my-usm-ep.237302017-04-17T05:08:46Z The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty 2010 Almohammad, Asaad HF5001-6182 Business Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that consumers are demanding more out of organizations than high quality products or services with a low price, business firms seek for other criteria to enhance their consumers’ loyalty. 2010 Thesis http://eprints.usm.my/23730/ http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf application/pdf en public masters Universiti Sains Malaysia Graduate School of Business
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Almohammad, Asaad The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
description	Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that consumers are demanding more out of organizations than high quality products or services with a low price, business firms seek for other criteria to enhance their consumers’ loyalty.
format	Thesis
qualification_level	Master's degree
author	Almohammad, Asaad
author_facet	Almohammad, Asaad
author_sort	Almohammad, Asaad
title	The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
title_short	The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
title_full	The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
title_fullStr	The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
title_full_unstemmed	The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
title_sort	role of brand equity in the effects of corporate social responsibility on consumer loyalty
granting_institution	Universiti Sains Malaysia
granting_department	Graduate School of Business
publishDate	2010
url	http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf
_version_	1747819884890292224

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty

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