Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision

Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.

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Bibliographic Details
Main Author:	Wong, Wai Kei
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf
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id	my-usm-ep.23752
record_format	uketd_dc
spelling	my-usm-ep.237522017-04-17T05:08:48Z Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision 2010 Wong, Wai Kei HF5001-6182 Business Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception. 2010 Thesis http://eprints.usm.my/23752/ http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf application/pdf en public masters Universiti Sains Malaysia Graduate School of Business
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Wong, Wai Kei Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
description	Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
format	Thesis
qualification_level	Master's degree
author	Wong, Wai Kei
author_facet	Wong, Wai Kei
author_sort	Wong, Wai Kei
title	Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
title_short	Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
title_full	Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
title_fullStr	Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
title_full_unstemmed	Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
title_sort	factors affecting malaysian generation y’s green brand perception and purchase decision
granting_institution	Universiti Sains Malaysia
granting_department	Graduate School of Business
publishDate	2010
url	http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf
_version_	1747819889733664768

Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision

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