The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...

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Bibliographic Details
Main Author:	Lee, Wai Leng
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf
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id	my-usm-ep.23994
record_format	uketd_dc
spelling	my-usm-ep.239942017-04-17T06:23:49Z The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food 2010 Lee, Wai Leng HF5001-6182 Business Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales. 2010 Thesis http://eprints.usm.my/23994/ http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Lee, Wai Leng The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
description	Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales.
format	Thesis
qualification_level	Master's degree
author	Lee, Wai Leng
author_facet	Lee, Wai Leng
author_sort	Lee, Wai Leng
title	The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_short	The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_full	The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_fullStr	The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_full_unstemmed	The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_sort	influence of packaging attributes on consumer’s purchase decision of packaged food
granting_institution	USM
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2010
url	http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf
_version_	1747819895827988480

The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

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