The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...

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Main Author: Lee, Wai Leng
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf
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id my-usm-ep.23994
record_format uketd_dc
spelling my-usm-ep.239942017-04-17T06:23:49Z The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food 2010 Lee, Wai Leng HF5001-6182 Business Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales. 2010 Thesis http://eprints.usm.my/23994/ http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Lee, Wai Leng
The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
description Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales.
format Thesis
qualification_level Master's degree
author Lee, Wai Leng
author_facet Lee, Wai Leng
author_sort Lee, Wai Leng
title The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_short The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_full The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_fullStr The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_full_unstemmed The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
title_sort influence of packaging attributes on consumer’s purchase decision of packaged food
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2010
url http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf
_version_ 1747819895827988480