The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...
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Main Author: | Lee, Wai Leng |
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Format: | Thesis |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf |
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