The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...

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書目詳細資料
主要作者:	Lee, Wai Leng
格式:	Thesis
語言:	English
出版:	2010
主題:	HF5001-6182 Business
在線閱讀:	http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf
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