Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is t...
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| 語言: | English |
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2008
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my-usm-ep.253642017-04-17T06:24:00Z Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang 2008 Fereidouni, Hassan Gholipour HF5001-6182 Business Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program. 2008 Thesis http://eprints.usm.my/25364/ http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Fereidouni, Hassan Gholipour Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang |
| description |
Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan.
The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Fereidouni, Hassan Gholipour |
| author_facet |
Fereidouni, Hassan Gholipour |
| author_sort |
Fereidouni, Hassan Gholipour |
| title |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_short |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_full |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_fullStr |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_full_unstemmed |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_sort |
cultural attitude towards print media advertising of
controversial products among female consumers in penang |
| granting_institution |
USM |
| granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| publishDate |
2008 |
| url |
http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf |
| _version_ |
1747819909634588672 |