Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang

Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is t...

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Main Author: Fereidouni, Hassan Gholipour
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf
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spelling my-usm-ep.253642017-04-17T06:24:00Z Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang 2008 Fereidouni, Hassan Gholipour HF5001-6182 Business Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program. 2008 Thesis http://eprints.usm.my/25364/ http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Fereidouni, Hassan Gholipour
Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
description Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program.
format Thesis
qualification_level Master's degree
author Fereidouni, Hassan Gholipour
author_facet Fereidouni, Hassan Gholipour
author_sort Fereidouni, Hassan Gholipour
title Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
title_short Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
title_full Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
title_fullStr Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
title_full_unstemmed Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
title_sort cultural attitude towards print media advertising of controversial products among female consumers in penang
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate 2008
url http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf
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