Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction

Kepuasan pelanggan sering disebut sebagai penentu utama dalam penyelidikan tentang kesetiaan pelanggan. In research on customer loyalty in services, customer satisfaction has often been mentioned as an important determinant.

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Bibliographic Details
Main Author: Nordin, Norlisham
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:http://eprints.usm.my/25365/1/CUSTOMER_LOYALTY_AND_CINEPLEX_PATRONAGE.pdf
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spelling my-usm-ep.253652017-04-17T06:23:57Z Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction 2008-06 Nordin, Norlisham HF5001-6182 Business Kepuasan pelanggan sering disebut sebagai penentu utama dalam penyelidikan tentang kesetiaan pelanggan. In research on customer loyalty in services, customer satisfaction has often been mentioned as an important determinant. 2008-06 Thesis http://eprints.usm.my/25365/ http://eprints.usm.my/25365/1/CUSTOMER_LOYALTY_AND_CINEPLEX_PATRONAGE.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Nordin, Norlisham
Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
description Kepuasan pelanggan sering disebut sebagai penentu utama dalam penyelidikan tentang kesetiaan pelanggan. In research on customer loyalty in services, customer satisfaction has often been mentioned as an important determinant.
format Thesis
qualification_level Master's degree
author Nordin, Norlisham
author_facet Nordin, Norlisham
author_sort Nordin, Norlisham
title Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
title_short Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
title_full Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
title_fullStr Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
title_full_unstemmed Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
title_sort customer loyalty and cineplex patronage: the influence of corporate image, perceived quality, perceived value and customer satisfaction
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate 2008
url http://eprints.usm.my/25365/1/CUSTOMER_LOYALTY_AND_CINEPLEX_PATRONAGE.pdf
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