Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf |
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my-usm-ep.253722020-10-07T08:56:50Z Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry 2008-06 Yu, Shew Ling HF5001-6182 Business Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry. 2008-06 Thesis http://eprints.usm.my/25372/ http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Yu, Shew Ling Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry |
| description |
Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting.
The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Yu, Shew Ling |
| author_facet |
Yu, Shew Ling |
| author_sort |
Yu, Shew Ling |
| title |
Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_short |
Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_full |
Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_fullStr |
Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_full_unstemmed |
Factors Influence Ongoing Flow Of Customers To E-Commerce
Website And Impact On Firm Performance: Web Hosting
Industry |
| title_sort |
factors influence ongoing flow of customers to e-commerce
website and impact on firm performance: web hosting
industry |
| granting_institution |
USM |
| granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| publishDate |
2008 |
| url |
http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf |
| _version_ |
1747819911587037184 |