Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact...
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2008
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my-usm-ep.253812018-05-28T07:16:28Z Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang 2008-06 Dejvejen, Farahnaz Moosavi HF5001-6182 Business Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products. 2008-06 Thesis http://eprints.usm.my/25381/ http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
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HF5001-6182 Business Dejvejen, Farahnaz Moosavi Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
description |
Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan
norma subjektif ke atas niat pelanggan di dalam memilih produk hijau.
The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Dejvejen, Farahnaz Moosavi |
author_facet |
Dejvejen, Farahnaz Moosavi |
author_sort |
Dejvejen, Farahnaz Moosavi |
title |
Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
title_short |
Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
title_full |
Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
title_fullStr |
Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
title_full_unstemmed |
Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
title_sort |
intention to choose green product consequences of attitude and subjective norm: the case of customers in penang |
granting_institution |
USM |
granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
publishDate |
2008 |
url |
http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf |
_version_ |
1747819913779609600 |