Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang

Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact...

Full description

Saved in:

Bibliographic Details
Main Author:	Dejvejen, Farahnaz Moosavi
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.25381
record_format	uketd_dc
spelling	my-usm-ep.253812018-05-28T07:16:28Z Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang 2008-06 Dejvejen, Farahnaz Moosavi HF5001-6182 Business Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products. 2008-06 Thesis http://eprints.usm.my/25381/ http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Dejvejen, Farahnaz Moosavi Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
description	Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products.
format	Thesis
qualification_level	Master's degree
author	Dejvejen, Farahnaz Moosavi
author_facet	Dejvejen, Farahnaz Moosavi
author_sort	Dejvejen, Farahnaz Moosavi
title	Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
title_short	Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
title_full	Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
title_fullStr	Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
title_full_unstemmed	Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
title_sort	intention to choose green product consequences of attitude and subjective norm: the case of customers in penang
granting_institution	USM
granting_department	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate	2008
url	http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf
_version_	1747819913779609600

Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang

Similar Items