Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact...
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Main Author: | Dejvejen, Farahnaz Moosavi |
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Format: | Thesis |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf |
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