Marketers’ And Sales People Perception About Marketing Ethics
Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their r...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf |
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| Summary: | Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator).
This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith. |
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