Marketers’ And Sales People Perception About Marketing Ethics

Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their r...

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Main Author: Ghani, Khurram
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf
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id my-usm-ep.25388
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spelling my-usm-ep.253882017-04-17T05:08:54Z Marketers’ And Sales People Perception About Marketing Ethics 2008-05 Ghani, Khurram HF5001-6182 Business Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith. 2008-05 Thesis http://eprints.usm.my/25388/ http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf application/pdf en public masters USM Graduate School of Business
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ghani, Khurram
Marketers’ And Sales People Perception About Marketing Ethics
description Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith.
format Thesis
qualification_level Master's degree
author Ghani, Khurram
author_facet Ghani, Khurram
author_sort Ghani, Khurram
title Marketers’ And Sales People Perception About Marketing Ethics
title_short Marketers’ And Sales People Perception About Marketing Ethics
title_full Marketers’ And Sales People Perception About Marketing Ethics
title_fullStr Marketers’ And Sales People Perception About Marketing Ethics
title_full_unstemmed Marketers’ And Sales People Perception About Marketing Ethics
title_sort marketers’ and sales people perception about marketing ethics
granting_institution USM
granting_department Graduate School of Business
publishDate 2008
url http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf
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