Marketers’ And Sales People Perception About Marketing Ethics

Marketers’ And Sales People Perception About Marketing Ethics

Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their r...

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书目详细资料
主要作者:	Ghani, Khurram
格式:	Thesis
语言:	English
出版:	2008
主题:	HF5001-6182 Business
在线阅读:	http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf
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