The Tourist Destination Image of Penang: Is TDI Affected by Sociodemographic Factors and Does TDI Influence Conative Behavior?
The purpose of this study is to investigate whether demographics plays a role in the formation of the tourists’ cognitive and affective image of the destination. Tujuan kajian ini adalah untuk menyiasat sama ada factor-faktor sosio-demografik memainkan peranan dalam pembentukkan imej kognitif da...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/25463/1/The_Tourist_Destination_Image_of_Penang_Is_TDI_Affected_by_Sociodemographic_Factors_and_Does_TDI_Influence_Conative_Behavior.pdf |
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| Summary: | The purpose of this study is to investigate whether demographics plays a role in the formation of the tourists’ cognitive and affective image of the destination.
Tujuan kajian ini adalah untuk menyiasat sama ada factor-faktor sosio-demografik memainkan peranan dalam pembentukkan imej kognitif dan afektif pelancong-pelancong tentang sesuatu destinasi tertentu. |
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