Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia

Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage...

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Bibliographic Details
Main Author:	Lim, Bee Lin
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf
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id	my-usm-ep.25489
record_format	uketd_dc
spelling	my-usm-ep.254892017-04-17T05:08:49Z Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia 2009-04 Lim, Bee Lin HF5001-6182 Business Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia. 2009-04 Thesis http://eprints.usm.my/25489/ http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf application/pdf en public masters USM Graduate School of Business
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Lim, Bee Lin Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
description	Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia.
format	Thesis
qualification_level	Master's degree
author	Lim, Bee Lin
author_facet	Lim, Bee Lin
author_sort	Lim, Bee Lin
title	Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_short	Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_full	Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_fullStr	Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_full_unstemmed	Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_sort	determining factors for the usage of web-based marketing applications: an analysis of smes in penang, malaysia
granting_institution	USM
granting_department	Graduate School of Business
publishDate	2009
url	http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf
_version_	1747819926250323968

Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia

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