Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty...

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Bibliographic Details
Main Author:	N.S Murugiah, Muthu Kumar
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25491/1/Elements_of_marketing_mix_that_affects_brand.pdf
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id	my-usm-ep.25491
record_format	uketd_dc
spelling	my-usm-ep.254912017-04-17T05:08:52Z Elements of marketing mix that affects brand loyalty of prescription drugs in Penang 2009 N.S Murugiah, Muthu Kumar HF5001-6182 Business Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry. 2009 Thesis http://eprints.usm.my/25491/ http://eprints.usm.my/25491/1/Elements_of_marketing_mix_that_affects_brand.pdf application/pdf en public masters USM Graduate School of Business
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business N.S Murugiah, Muthu Kumar Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
description	Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry.
format	Thesis
qualification_level	Master's degree
author	N.S Murugiah, Muthu Kumar
author_facet	N.S Murugiah, Muthu Kumar
author_sort	N.S Murugiah, Muthu Kumar
title	Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
title_short	Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
title_full	Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
title_fullStr	Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
title_full_unstemmed	Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
title_sort	elements of marketing mix that affects brand loyalty of prescription drugs in penang
granting_institution	USM
granting_department	Graduate School of Business
publishDate	2009
url	http://eprints.usm.my/25491/1/Elements_of_marketing_mix_that_affects_brand.pdf
_version_	1747819926734766080

Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

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