Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang

Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research i...

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Bibliographic Details
Main Author:	Baheshti, Saghi Koorang
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf
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id	my-usm-ep.25506
record_format	uketd_dc
spelling	my-usm-ep.255062017-04-17T05:08:50Z Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang 2009 Baheshti, Saghi Koorang HF5001-6182 Business Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research is to determine the impacts of consumers’ perceptual factors like price consciousness, perceived quality variation, packaging perception and self-concept congruity as external variables on retail brand attitude 2009 Thesis http://eprints.usm.my/25506/ http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf application/pdf en public masters USM Graduate School of Business
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Baheshti, Saghi Koorang Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
description	Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research is to determine the impacts of consumers’ perceptual factors like price consciousness, perceived quality variation, packaging perception and self-concept congruity as external variables on retail brand attitude
format	Thesis
qualification_level	Master's degree
author	Baheshti, Saghi Koorang
author_facet	Baheshti, Saghi Koorang
author_sort	Baheshti, Saghi Koorang
title	Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_short	Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_full	Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_fullStr	Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_full_unstemmed	Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_sort	retail brand study of the factors affect on customer’s attitude and purcahase intention: the case of customers in penang
granting_institution	USM
granting_department	Graduate School of Business
publishDate	2009
url	http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf
_version_	1747819930143686656

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang

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