Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Online Access: | http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf |
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| Summary: | Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM).
Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. |
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