The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelate...

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Main Author: CHAN, SEOW HONG
Format: Thesis
Language:English
Published: 2005
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf
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spelling my-usm-ep.256102020-10-07T06:37:15Z The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry 2005 CHAN, SEOW HONG HF5001-6182 Business Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation. 2005 Thesis http://eprints.usm.my/25610/ http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
CHAN, SEOW HONG
The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
description Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation.
format Thesis
qualification_level Master's degree
author CHAN, SEOW HONG
author_facet CHAN, SEOW HONG
author_sort CHAN, SEOW HONG
title The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_short The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_full The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_fullStr The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_full_unstemmed The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_sort impact of internal marketing on the implementation of strategic orientations and product innovation in manufacturing industry
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2005
url http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf
_version_ 1747819946445897728

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