The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...

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Main Author:	CHEAH, PHAIK LEAN
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
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id	my-usm-ep.25613
record_format	uketd_dc
spelling	my-usm-ep.256132020-10-07T06:35:16Z The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation 2005 CHEAH, PHAIK LEAN HF5001-6182 Business The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. 2005 Thesis http://eprints.usm.my/25613/ http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business CHEAH, PHAIK LEAN The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
description	The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success.
format	Thesis
qualification_level	Master's degree
author	CHEAH, PHAIK LEAN
author_facet	CHEAH, PHAIK LEAN
author_sort	CHEAH, PHAIK LEAN
title	The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_short	The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_full	The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_fullStr	The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_full_unstemmed	The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_sort	relationship between internal marketing, job satisfaction, organizational commitment, and market orientation
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2005
url	http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
_version_	1747819946936631296

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

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