The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...
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| 语言: | English |
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2005
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my-usm-ep.256132020-10-07T06:35:16Z The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation 2005 CHEAH, PHAIK LEAN HF5001-6182 Business The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. 2005 Thesis http://eprints.usm.my/25613/ http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business CHEAH, PHAIK LEAN The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| description |
The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
CHEAH, PHAIK LEAN |
| author_facet |
CHEAH, PHAIK LEAN |
| author_sort |
CHEAH, PHAIK LEAN |
| title |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_short |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_full |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_fullStr |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_full_unstemmed |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation |
| title_sort |
relationship between internal marketing, job satisfaction, organizational commitment, and market orientation |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2005 |
| url |
http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf |
| _version_ |
1747819946936631296 |