The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...

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主要作者: CHEAH, PHAIK LEAN
格式: Thesis
语言:English
出版: 2005
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spelling my-usm-ep.256132020-10-07T06:35:16Z The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation 2005 CHEAH, PHAIK LEAN HF5001-6182 Business The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. 2005 Thesis http://eprints.usm.my/25613/ http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
CHEAH, PHAIK LEAN
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
description The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success.
format Thesis
qualification_level Master's degree
author CHEAH, PHAIK LEAN
author_facet CHEAH, PHAIK LEAN
author_sort CHEAH, PHAIK LEAN
title The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_short The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_full The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_fullStr The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_full_unstemmed The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_sort relationship between internal marketing, job satisfaction, organizational commitment, and market orientation
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2005
url http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
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