Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...
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2005
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Online Access: | http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf |
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my-usm-ep.256622020-10-07T04:36:57Z Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention 2005 CHIN, SZU SZU HF5001-6182 Business Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. 2005 Thesis http://eprints.usm.my/25662/ http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
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HF5001-6182 Business CHIN, SZU SZU Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
description |
Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. |
format |
Thesis |
qualification_level |
Master's degree |
author |
CHIN, SZU SZU |
author_facet |
CHIN, SZU SZU |
author_sort |
CHIN, SZU SZU |
title |
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
title_short |
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
title_full |
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
title_fullStr |
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
title_full_unstemmed |
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention |
title_sort |
study of vacation motives among various groups of people and their travel intention |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2005 |
url |
http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf |
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1747819954739085312 |