Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...

Full description

Saved in:
Bibliographic Details
Main Author: CHIN, SZU SZU
Format: Thesis
Language:English
Published: 2005
Subjects:
Online Access:http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-usm-ep.25662
record_format uketd_dc
spelling my-usm-ep.256622020-10-07T04:36:57Z Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention 2005 CHIN, SZU SZU HF5001-6182 Business Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. 2005 Thesis http://eprints.usm.my/25662/ http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
CHIN, SZU SZU
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
description Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel.
format Thesis
qualification_level Master's degree
author CHIN, SZU SZU
author_facet CHIN, SZU SZU
author_sort CHIN, SZU SZU
title Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_short Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_full Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_fullStr Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_full_unstemmed Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_sort study of vacation motives among various groups of people and their travel intention
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2005
url http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf
_version_ 1747819954739085312