A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang

The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using...

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Main Author:	MOHD IZZUDDIN, IZRA AZLIANA
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf
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id	my-usm-ep.25701
record_format	uketd_dc
spelling	my-usm-ep.257012020-10-07T02:54:15Z A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang 2004 MOHD IZZUDDIN, IZRA AZLIANA HF5001-6182 Business The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics. 2004 Thesis http://eprints.usm.my/25701/ http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business MOHD IZZUDDIN, IZRA AZLIANA A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
description	The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics.
format	Thesis
qualification_level	Master's degree
author	MOHD IZZUDDIN, IZRA AZLIANA
author_facet	MOHD IZZUDDIN, IZRA AZLIANA
author_sort	MOHD IZZUDDIN, IZRA AZLIANA
title	A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_short	A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_full	A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_fullStr	A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_full_unstemmed	A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_sort	study on the influence of belief factors and demographic characteristics on the attitudes toward web advertising among usm staff in penang
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2004
url	http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf
_version_	1747819957428682752

A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang

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