A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2004
|
Subjects: | |
Online Access: | http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-usm-ep.25701 |
---|---|
record_format |
uketd_dc |
spelling |
my-usm-ep.257012020-10-07T02:54:15Z A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang 2004 MOHD IZZUDDIN, IZRA AZLIANA HF5001-6182 Business The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics. 2004 Thesis http://eprints.usm.my/25701/ http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
spellingShingle |
HF5001-6182 Business MOHD IZZUDDIN, IZRA AZLIANA A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
description |
The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics. |
format |
Thesis |
qualification_level |
Master's degree |
author |
MOHD IZZUDDIN, IZRA AZLIANA |
author_facet |
MOHD IZZUDDIN, IZRA AZLIANA |
author_sort |
MOHD IZZUDDIN, IZRA AZLIANA |
title |
A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
title_short |
A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
title_full |
A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
title_fullStr |
A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
title_full_unstemmed |
A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
title_sort |
study on the influence of belief factors and demographic characteristics on the attitudes toward web advertising among usm staff in penang |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2004 |
url |
http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf |
_version_ |
1747819957428682752 |