Brand name and country-of-origin effects on consumers in Malaysia

In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to th...

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Main Author:	Neoh, Chee Yeong
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25727/1/BRAND_NAME_AND_COUNTRY-OF-ORIGIN_EFFECTS_ON_CONSUMERS_IN_MALAYSIA.pdf
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id	my-usm-ep.25727
record_format	uketd_dc
spelling	my-usm-ep.257272017-04-17T06:24:26Z Brand name and country-of-origin effects on consumers in Malaysia 2004 Neoh, Chee Yeong HF5001-6182 Business In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation of ‘hybrid products’. Therefore, there are new literatures on country-of-origin of brand because of country-of-origin has become confusing as consumer are not able to tell the country of assembly or country of product design of product. Consumer Ethnocentric Tendencies (CETSCALE) has become a critical explanatory variable. It represents the beliefs held by consumers about the appropriateness of purchasing foreign products and it is believed to have impact on consumer preference. 2004 Thesis http://eprints.usm.my/25727/ http://eprints.usm.my/25727/1/BRAND_NAME_AND_COUNTRY-OF-ORIGIN_EFFECTS_ON_CONSUMERS_IN_MALAYSIA.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Neoh, Chee Yeong Brand name and country-of-origin effects on consumers in Malaysia
description	In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation of ‘hybrid products’. Therefore, there are new literatures on country-of-origin of brand because of country-of-origin has become confusing as consumer are not able to tell the country of assembly or country of product design of product. Consumer Ethnocentric Tendencies (CETSCALE) has become a critical explanatory variable. It represents the beliefs held by consumers about the appropriateness of purchasing foreign products and it is believed to have impact on consumer preference.
format	Thesis
qualification_level	Master's degree
author	Neoh, Chee Yeong
author_facet	Neoh, Chee Yeong
author_sort	Neoh, Chee Yeong
title	Brand name and country-of-origin effects on consumers in Malaysia
title_short	Brand name and country-of-origin effects on consumers in Malaysia
title_full	Brand name and country-of-origin effects on consumers in Malaysia
title_fullStr	Brand name and country-of-origin effects on consumers in Malaysia
title_full_unstemmed	Brand name and country-of-origin effects on consumers in Malaysia
title_sort	brand name and country-of-origin effects on consumers in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2004
url	http://eprints.usm.my/25727/1/BRAND_NAME_AND_COUNTRY-OF-ORIGIN_EFFECTS_ON_CONSUMERS_IN_MALAYSIA.pdf
_version_	1747819958408052736

Brand name and country-of-origin effects on consumers in Malaysia

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