Factors Influencing Intention To Consume Herbal Supplement

Factors Influencing Intention To Consume Herbal Supplement

The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...

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Main Author: SYED MOHAMED, ABBAS
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25776/1/FACTORS_INFLUENCING_INTENTION_TO_CONSUME_HERBAL_SUPPLEMENT.pdf
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id my-usm-ep.25776
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spelling my-usm-ep.257762020-10-07T02:30:24Z Factors Influencing Intention To Consume Herbal Supplement 2004 SYED MOHAMED, ABBAS HF5001-6182 Business The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers’ intention towards herbal supplement. 2004 Thesis http://eprints.usm.my/25776/ http://eprints.usm.my/25776/1/FACTORS_INFLUENCING_INTENTION_TO_CONSUME_HERBAL_SUPPLEMENT.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
SYED MOHAMED, ABBAS
Factors Influencing Intention To Consume Herbal Supplement
description The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers’ intention towards herbal supplement.
format Thesis
qualification_level Master's degree
author SYED MOHAMED, ABBAS
author_facet SYED MOHAMED, ABBAS
author_sort SYED MOHAMED, ABBAS
title Factors Influencing Intention To Consume Herbal Supplement
title_short Factors Influencing Intention To Consume Herbal Supplement
title_full Factors Influencing Intention To Consume Herbal Supplement
title_fullStr Factors Influencing Intention To Consume Herbal Supplement
title_full_unstemmed Factors Influencing Intention To Consume Herbal Supplement
title_sort factors influencing intention to consume herbal supplement
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2004
url http://eprints.usm.my/25776/1/FACTORS_INFLUENCING_INTENTION_TO_CONSUME_HERBAL_SUPPLEMENT.pdf
_version_ 1747819961341968384

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