The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2005
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| 在線閱讀: | http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf |
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my-usm-ep.258532017-04-17T06:24:14Z The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia 2005-05 Cheah, Phaik Lean HF5001-6182 Business Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. 2005-05 Thesis http://eprints.usm.my/25853/ http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Cheah, Phaik Lean The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia |
| description |
Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan.
The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Cheah, Phaik Lean |
| author_facet |
Cheah, Phaik Lean |
| author_sort |
Cheah, Phaik Lean |
| title |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_short |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_full |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_fullStr |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_full_unstemmed |
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_sort |
relationship between internal marketing, job satisfaction, organizational commitment, and market
orientation: a study on manufacturing companies in
northern region of malaysia |
| granting_institution |
USM |
| granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| publishDate |
2005 |
| url |
http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf |
| _version_ |
1747819968181829632 |