The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations...
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| Format: | Thesis |
| Language: | English |
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2005
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| Online Access: | http://eprints.usm.my/25856/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf |
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my-usm-ep.258562017-04-17T06:24:19Z The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry 2005 Chan, Seow Hong HF5001-6182 Business Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. 2005 Thesis http://eprints.usm.my/25856/ http://eprints.usm.my/25856/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Chan, Seow Hong The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| description |
Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi.
Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Chan, Seow Hong |
| author_facet |
Chan, Seow Hong |
| author_sort |
Chan, Seow Hong |
| title |
The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation In Manufacturing Industry
|
| title_short |
The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation In Manufacturing Industry
|
| title_full |
The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation In Manufacturing Industry
|
| title_fullStr |
The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation In Manufacturing Industry
|
| title_full_unstemmed |
The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation In Manufacturing Industry
|
| title_sort |
impact of internal marketing on the implementation
of strategic orientations and product innovation in manufacturing industry |
| granting_institution |
USM |
| granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| publishDate |
2005 |
| url |
http://eprints.usm.my/25856/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf |
| _version_ |
1747819968917929984 |